Graphic Means is a film about a journey through the transformative Mad Men-era of pre-digital design production to the advent of the desktop computer.
Dir. Briar Levit; run time 84 mins
Up until just over 30 years ago, when the desktop computer debuted, the whole design production process would have been done primarily by hand, and with the aide of analogue machines. The design and print industries used a variety of ways to get type and image onto lm, plates, and finally to the printed page.
Graphic Means is a journey through this transformative Mad Men-era of pre-digital design production to the advent of the desktop computer. It explores the methods, tools, and evolving social roles that gave rise to the graphic design industry as we know it today.
UK premiere supported by Affinity Designer.