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Are you for real? Looking for Authenticity in Graphic Design

Tangent, the design agency behind the recent University of Dundee rebrand, will examine why authenticity and the ‘human element’ has become so valued in today’s society.

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In an increasingly digital world, authenticity, craftsmanship and an emphasis on traditional production techniques has emerged in the world of branding and graphic design. Our interconnected society has created huge opportunities for designers and makers to reach new audiences, but it has also created a world of fake news, soundbites and impersonal communication.

Tangent, the design agency behind the recent University of Dundee rebrand, will examine why authenticity and the ‘human element’ has become so valued in today’s society.

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